At CDM, our passion is rare. We believe that education, connection, and creativity can help accelerate a diagnosis. Inform better care. Transform a treatment experience. We believe that for rare disease communities, the work we do can be lifechanging.

rare perspective.

With more than 7000 rare diseases, we know that there is no one-size-fits-all approach or roadmap. We consider the unique dynamics, needs, and attitudes of every community—we call it Community DNA™—and make this the foundation of all our work.

CDM Rare also offers a single point of access to a multidisciplinary team that draws on rare experience, analytics, digital strategy, and other critical disciplines to meet the changing needs of our clients, their brands, and rare disease communities.

lifechanging work.

In rare disease, our work doesn’t just help brands do well. It helps our clients do good for patients, physicians, and those who advocate for them. Our creative teams have experience collaborating with patients and advocacy groups, and the capacity to flex from highly scientific educational programs to public awareness campaigns.

National Organization for Rare Disorders

2017 AWARENESS CAMPAIGN

Together in SMA

INTEGRATED PHYSICIAN AND CAREGIVER EDUCATION

National Organization for Rare Disorders

2017 AWARENESS CAMPAIGN

visit the site

A commuity call to action.

Through the voices and faces of the rare disease community, we ask the greater public, “Will you do your share for rare?”

Rare reach.

In its first 24 hours online, the #DoYourShare NORD PSA was viewed over 57,000 times and shared by more than 1,400 people.

Every voice matters.

The NORD “Share for Rare” website creates connections and awareness one story at a time.

Together in SMA

INTEGRATED PHYSICIAN AND CAREGIVER EDUCATION

visit the site

A community-centric approach.

Behind every individual with a rare disease is a team of dedicated people who care for them. In SMA, as in many rare diseases, the patient and their family is one aspect of a complex care team.

Education is everything.

In rare diseases, physician awareness and education can be lifechanging for patients and their families. Together in SMA provides physicians with information on critical issues such as musculoskeletal, respiratory, and nutritional care.

By the people, for the people.

Together in SMA was created with the help of the foremost experts in SMA—the caregivers themselves. We worked with SMA families around the country to generate content applicable to our audiences in all stages of their journey.

work with us.

United States
Elizabeth Yi, PhD
eyi@cdmny.com
212-907-4335

International
Eric Berkeley
eberkeley@thecdmgroup.com
212-798-4620